Storytelling is a powerful engagement tool that reaches far beyond traditional business communications
Stories are memorable and feel authentic. They build empathy and set an example. They are emotionally resonant.
Companies can recast strategies and change programmes as narratives to make them accessible and compelling to large groups of stakeholders. By seeing the organisation's journey come to life as a story, colleagues can more easily recognise the need for change and the role they can play.
Hector has spent a decade crafting and communicating narratives for the world's leading corporations to: