In a world of increasingly disruptive change, Hector Macdonald brings stability and direction to organisations by clarifying and communicating their purpose, competences, customer experience, strategic choices, culture and vision.

Hector set up Core Q to help business leaders communicate and activate their strategies across entire organisations. Only by aligning leaders and inspiring employees can businesses achieve their best results. Improved performance, resilience, pride, openness to innovation and stronger teamwork are all direct outcomes of the Core Q approach.


The Core Q Advantage:

  • Focused  on the issues with the greatest business impact

  • Cost effective  expertise with no large consulting organisation to support

  • Fast  making full use of clients' existing data and knowledge


For more information about consulting services or leadership workshops, contact Core Q

Hector Macdonald is a strategic planner, an ExCo-level facilitator and an expert communicator who has advised the leaders of some of the world’s top corporations. He is also a best-selling author.  

With a degree in Biological Sciences from Oxford and a top MBA from INSEAD, Hector has worked across multiple industries including Financial Services, Telecoms, Pharmaceuticals, Agrochemicals, Hospitality, Technology and Health. He is one of the world's leading experts in business storytelling.

Hector's new book about the use and abuse of truth is published by Little, Brown (USA) and Transworld (UK).   read more